The Disney TikTok Deal: A Desperate Bid for Relevance in the Era of Short Form Video The entertainment giant's latest attempt to appeal to a younger audience is a far cry from its former ambitions, raising questions about what this partnership means for the future of content creation.
At first glance, the deal between Disney and TikTok appears to be a savvy move by the media conglomerate to stay relevant in an era dominated by short form video.
Disney can tap into TikTok's vast library of intellectual property to create new content that speaks to Gen Alpha, the newest generation of Disney fans who crave bite sized entertainment.