India Regulator Won't Ease 'Energy Drink' Label Deadline, Unnerving Companies The Indian government has refused to extend a 90 day deadline for companies to remove "energy drink" labels from high caffeine beverages.
The decision, which has left global beverage giants like PepsiCo and Red Bull scrambling to comply, raises questions about the regulatory approach taken by Prime Minister Narendra Modi's administration.
While concerns about labelling and health risks are understandable, given energy drinks' high caffeine, sugar, and taurine content, the speed and severity of the regulatory measures have caught companies off guard.