The New Era of Brand Partnerships: When Artists Become Marketing Ecosystems The intersection of music and marketing has long been a potent one, but Karol G's latest collaboration with Reebok marks a significant shift in how brands approach partnerships with artists.
On the surface, it appears to be a celebrity endorsement campaign, but upon closer examination, its complexity becomes apparent.
Karol G's massive stadium tour, "Viajando Por El Mundo Tropitour," has already set a precedent for Latina artists headlining stadiums across Europe.