The Deadly Price of Online Fame in Mexico's Cartel Wars The killing of Cesar Gastelum, a Mexican social media influencer with 600,000 TikTok followers, is a stark reminder that the pursuit of online stardom has become a deadly game in Mexico.
On Tuesday, Gastelum was shot to death outside a fast food restaurant in Culiacan, the capital of Sinaloa state, while streaming live with friends.
The brazen murder highlights the escalating violence in this region, where rival factions of the Sinaloa Cartel are locked in a struggle for control.