China's E commerce Renaissance: Where Tradition Meets Social Media Savvy China is quietly cultivating a unique heritage driven e commerce industry, despite being dominated by Western style online retailers.
A recent viral sensation – a tiger head bag designed by Elon Musk's son, Griffin – has shed light on this burgeoning market, which generates billions in revenue.
At its core are young artisans and enthusiasts who are revitalizing traditional crafts. The numbers indicate that China's intangible cultural heritage industry is valued at $14.